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TODD RUNDGREN MEETS 
THE HACKERS 

CAN ROBOTS FEEL YET? 

C.I.A., L.S.D.AND 
THE OCCULT 

LOWDOWN ON WEASEL DUST: 
COKE AIN'T IT 




SAFE SEX PRACTICES OF 
THE BEASTIE BOYS 

BEST OF THE S.F. ORACLE 

THE SECRET OF THE 
GRATEFUL DEAD 

KEN KESEY, TOM ROBBINS, 
ABBIE HOFFMAN & MORE! 



« mm m 




GENERAL POLICIES 

1) All verbal instructions regarding contracts, inser- 
tions, or changes of any kind must be confirmed in 
writing by the advertiser prior to the closing date. 
No conditions, printed or otherwise, appearing on 



"Just say 'Oh Wow'." 

- Rob Morse 
San Francisco Examiner 



the contract order, or copy instructions which con- 
flict with the publishers policies, will be binding on 
the publisher. 

2) Limited Liability: Publisher's liability for any 
error is limited to the cost of the space and is appli- 
cable only to an error which materially affects the 
value of the advertisement. 

3) Missed Deadlines: Ads received after our closing 
date will be run in the next issue unless otherwise 
specified. Repeating ads will be re-run as given un- 
less new copy is provided to our office by the closing 
date. 

4) Rates and units of space may be subject to change 
in subsequent issues. 

TERMS & DISCOUNTS 

Cancellations: 
Space orders may not be cancelled by advertisers 
after closing dates. 
No cancellations 
permitted on 
preferred 
positions or 
inside covers. 

Credit Policy: 

First time 
advertisers are 
required to 
provide payment 
in full when 
reservations are 
made until credit is 
established. All 
other accounts are 




payable within 30 days from invoice. 

Advertisers outside the U.S. are required to pro- 
vide payment in full in U.S. currency at rime reser- 
vations are made. 

MECHANICAL REQUIREMENTS 

Black & White Ads: 

Camera-ready ads should be submitted in exact 
size photostat, velox, PMT, or right reading nega- 
tive (emulsion side down). Halftones, screens and 
borders should be submitted in place. Ads submitted 
on boards, or in wrong size will be re-shot at adver- 
tisers expense. 

Color Ads / Special Units: 

Please contact us for details, costs and mechanical 
requirements. 

Please identify all material with your name, ad- 
dress, phone and insertion date. Materials stored 
at advertiser's risk for three months and then de- 
stroyed unless otherwise instructed. 

PRODUCTION SERVICES 

We encourage you to submit your display ads 
camera-ready. If requested, however, we can de- 
sign, typeset, and provide other production work for 
your ad, to be billed at $25 per hour. 

SPECIFIED PLACEMENT 

Requests for preferred placement are hcnored 
whenever possible, but will be at the discretion of 
publisher. 

Guaranteed placement on back and inside covers 
is restricted to full page ads. (cost: $750 inside, $1000 
back) payment in full must accompany space reser- 
vation, and will be on a first-come, first-serve basis. 

Guaranteed positions on pages other than Page 1 
and inside covers are available for 10% surcharge 
only after confirming availability with publisher. 

Please direct advertising questions, 
orders and materials to: 
High Frontiers Advertising, 
P.O. Box 40271, Berkeley, CA. 94704 

415-548-8114 



2 6Cs INTO 90's 



ABOUT HIGH FRONTIERS 

High Frontiers is the world's first futurist pop cul- 
ture magazine, a colorful and creative mix of rock 
and roll, gonzo journalism fringe science, experimen- 
tal art, high technology, consciousness exploration 
and humor. As the data bank for the evolving cul- 
ture of the 1990's, High Frontiers covers that increas- 
ingly large area where our current reality mirrors 
the wildest dreams and fantasies of science fiction. 

ABOUT THE 
UPCOMING ISSUE 

The fall issue of High Frontiers will be a special 
60's into 90s anti-nostalgia issue designed in re- 
sponse to the public interest and curiosity which 
has been generated in the sixties experience by the 
twentieth anniversary of the summer of love. 

Included in this issue will be: 

Interviews 

Todd Rundgren - at the Hacker's Convention 
TheBeastie Boys 

Martin Lee - author of the pop- 
ular book Acid Dreams 
Camper Van Beethoven 
Captain Clearlight - 
LSD chemist of the 
1960s 

Articles 
Steal This Con- 
ference - coverage 
of "The Sixties: 
It's Leaders & 
Legacies" confer- 
ence; includes 
photos and quotes 
from lectures by 
Ken Kesey, Abbie 
Hoffman, Dr. Spock, 
Tom Robbins, Betty 
Friedan, Country Joe 
McDonald and Timo- 
thy Leary 

The Best of 
the San 
Francisco Or- 
acle - Out- 
takes from 
San Francis- 
co's classic 




psychedelic magazine - The San Francisco Oracle 
along with commentary by the editor, Allen Co- 
hen. 

Also: articles about The Grateful Dead, 60s vs. 80s 
rock and roll, and brain toys for expanding minds. 



"High Frontiers is required reading 
in our house - this is what's happening..." 

- William Burroughs 



Columns 

Monitoring the Information Grid with Durk Pear- 
son and Sandy Shaw 
Timothy Leary Jacks In 
Off the Top of My Head - Dr. Science 
Fringe Science - Nick Herbert (author of Quantum 
Reality) 

Psychedelic Scenarios - Peter Stafford & Bruce 
Eisner 

Psychopharmagnosticon - Terence McKenna 
Experiments in Film - Morgan Russell (coverage of 
avant-garde film) 

Greatest Hits of the New Age - Somerset MauMau 
(humor) 



ABOUT THE 

HIGH FRONTIERS READER 

High Frontiers readers are intelligent and college 
educated. They are of both sexes (just over 60% 
male) and span all income groups (averaging 
$22,000 per year). The High Frontiers readership is 
generally between 18-45 years old with the great- 
est percentage in their 30s followed closely by the 
college market (18-23). Their interests include: 
Rock and experimental music, new technology - 
computers in particular, reading - books and period- 
icals, art, film and culture, travel, the offbeat, 
health and longevity - including vitamins and nu- 
trients, anti-authoritarian politics, and new 
science. They tend to spend their money on items 
and activities related to communication/ 
information and health. 



HIGH FRONTIERS 3 



2/3 page ad 


Full page ad 


3 5 / 8 " x 9" 


, 6 3 / 8 "x9" 




Display Ad Rates 




Rates effective Fall 1987 issue 




based on circulation of 20,000 




Prices are for camera-ready ads; 




production charges are additional. 




Special Units: Full-color processes, 




inserts and other special units 




are available upon request. 




Frequency discount rates available. 




Ask for more details. 




LOCAL RATES 




Full Page - $650 
2/3 Page - $475 






1/2 Page - $375 


1/3 page ad 


1/3 Page - $250 


3 5/8- x 43/8" 


1/6 Page - $130 




NATIONAL RATES 




Full Page - $1300 / color - $2000 




2/3 Page - $ 950 / color - $1450 




1/2 Page - $750 




1/3 Page - $500 




1/6 Page - $260 
Publication Schedule 




1/6 page ad 

35/8" x 21/16- 


Reserve space by October 14 
Finished ads due October 21 



4 60'sINTO90's